Before a brand is a brand, it is an idea and the set of beliefs that inspired it. During this first phase, we shape the foundational visual, positioning, and messaging signals necessary to tell your organization’s distinct story.
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In its early stages, a brand is fragile, susceptible to interpretation and manipulation. During the brand activation stage, we apply the brand strategy to specific use cases to ensure it’s consistently perceived by your target audiences.
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A brand is an exercise in purpose first, consistency second. During the brand integration stage, we accelerate the brand’s growth potential through ongoing creative partnership in order to ensure the original vision persists.
Read MoreWhy focus our efforts on law firm branding? That’s easy. Because it’s hard. The challenges—and opportunities—in legal sector branding are unlike any other.
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Our branding has met with resounding success and
our rally cry has been csited in global arenas.
The final recommendations floored everyone! The direction felt authentic and really captured the look and feel we were looking for.
The creatives and operatives at Contrast & Co. successfully activate and enliven brands in sectors least known for creativity, such as law firms.
Contrast & Co.'s team has exceeded all of our expectations; they've listened to our input and created a brand look that feels incredibly personal to us.
Contrast unleashed the power of connection by bringing magic to every moment, big and small.
